Brandi Madar 2024 Headshot

I’m a natural-born leader, problem solver, and strategic thinker with an incredible sense of empathy for people and a passion for human experiences.

I’m all about growth, innovation, and keeping things positive! With a knack for creative problem-solving, I dive into complex challenges with fresh ideas and a focus on efficiency.

I believe that teamwork makes the magic happen, so I love collaborating with diverse teams to build user-centered solutions that not only WOW users but also drive business success.

 

2021

Academy of Art University — San Francisco
Bachelor of Science Web Design & New Media
Transfer — Completed 141 / 171 Credits

2016

The Art Institute — Pittsburgh
Associate of Science Web Design & Interactive Media

skills.

 

product design.

market research

competitive analysis

data analysis

business strategy

measurable KPIs

strategic problem solving

cross-functional collaboration

agile development

epics + user stories

ux + ui design.

information architecture

human-centered interaction design

research + usability testing

wireframes

user flows

low + high fidelity prototyping

user personas + user scenarios

storyboards + journey maps

VR + kiosk + desktop + mobile UI design

design systems

web + graphic design.

HTML + CSS

art direction

branding + logo design

digital marketing + SEO

icon design

print design

design process.

Often in life, it’s more about the journey than the destination. I believe in design, it’s about both.

The process is important, and it’s something I care a lot about. In both product design and UX design, the process principles are fairly similar. I feel the difference comes down to the “what”. UX design focuses largely on the user’s goals alone, while product design focuses on aligning business goals AND the user’s goals.

 

listen & understand.

 

What are everyone’s goals? What are we trying to communicate? What problem are we trying to solve? What do we know? What do we need to find out?

 

research & analyze.

 

I prefer data-driven design decisions whenever possible. Competitive analysis, user testing, reviewing analytical data—anything to help answer questions about the users.

 

user-centered design.

 

Now that I can better empathize with the user’s and the stakeholder’s needs, it’s time to apply that knowledge to creative designs and innovative solutions.

 

review & iterate.

 

I love presenting and articulating design decisions. Whether I’m testing a paper prototype for a new product or test a fully developed product looking for improvements, user feedback is valuable.

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Staying current is important.

I’m very committed to growth. I want to be the best leader, designer, and human being I can possibly be, and I’m always looking for new ways to learn.

If you are looking for a good read, I am currently enjoying Tom Greever’s Articulating Design Decisions.

Familiar Apps.png

The right tools get the job done.

hobbies + personal interests.

Life is beautiful, and I love living my life to the fullest. I always see the glass half-full which allows me to see the possibilities and opportunities in everything.

 

travel + adventure.

I’m fascinated by diversity and long to explore places + cultures. I also have a dream of snowboarding as many resorts in the world as possible. Fun fact, there are 5882 resorts worldwide.

fitness + health.

I’m a huge gym and nutrition nerd. I love cooking nutritious meals and physical activity. Lifting, boxing, snowboarding, and hopefully I can add surfing to this list in the near future. I even started a health blog recently.

creating + inspiring.

I’m an entertainer at heart. Whether it’s to make you laugh or inform you, I long to create and educate using many forms of media, especially cinematography.