my role.

In my role, I work with product managers, business, and development to define user scenarios and product requirements.

Collaborate with cross-functional teams and stakeholders for cohesive solutions.

Map omnichannel customer journeys, define user pain points, and identify design opportunities.

Conduct competitive analyses and market research.

Review customer feedback and assist in user testing and data analysis.

Develop wireframes, prototypes, user flows, and final comps for the developers.

Lead design reviews and brainstorming sessions to generate ideas and align the team on design decisions.

Participate in workshops and collaborate with other designers.

Create visually appealing user interfaces that adhere to brand standards.

Provide detailed design documentation for smooth developer handoff.

Participate in user acceptance testing, bug logging, backlog grooming, and sprint planning.

areas of work.

Website — Retail

In-store shopping and pharmacy check-in kiosks

Mobile app — IOS and Android.

Post-order experience — emails, order history, and order details.

biggest accomplishments.

Led the end-to-end store details page redesign

Led the rebranding initiative and design of transactional post-order communications

Led the initiative to define a more efficient design-to-development hand-off

Voluntarily started a monthly team lunch to foster collaboration and enhance team engagement

Led the end-to-end design for in-store kiosk experiences